If you know Charles Phoenix, an attorney from Florida, you know that philanthropy is close to his heart. He was a member of the American Heart Association Heartwalk Leadership Cabinet in 2011, and he served as co-chair of the Heartwalk Leadership Cabinet in 2012. Along with his wife, who was his co-chair, the cabinet raised $444,583, which set an all-time record for the Lee County Heartwalk. Charles Phoenix also raised money for other charitable activities, including youth baseball and softball, allowing access to athletics for many struggling families. Here are a few things to keep in mind as you start out raising money for a cause dear to your heart.
Consider the People around You Who May Be Able to Make a Donation: Make a list of all the people in your life who you believe would want to support your cause. This is not the time to be modest. Scroll your Facebook friends, look at people on your LinkedIn network, and get creative in your brainstorming. The goal is to build the biggest list possible as you never know who will say “yes.”
Use Online Tools: It’s never been easier to fundraise as there are a number of online platforms out there that you can use. GoFundMe is probably the most popular, but it isn’t the only one. Go online to see which platform might make the most sense for your cause and stir the most interest. In addition to that, you might want to try creating a Facebook page for the fundraising effort as this will potentially draw people in as well.
Set a Goal: This is one of those times where it actually pays to not be modest. Charles Phoenix encourages fundraisers to set the bar high as most people will rise to the occasion. Obviously, you don’t need to set a number so high that you’ll never reach it, but you should set a realistic number that will motivate you to get out there and raise as much money as possible. Remember that you are doing this because you believe in the cause. It makes sense, then, that you should set a goal as high as reasonably possible in order to meet the organization’s needs.
Charles Phoenix pointed out, “It is possible to get people to say ‘yes’ – especially when you work hard and are passionate about your cause.”